As the New Year just began, most people (especially football fanatics) will start to daydream about the year’s biggest football event . . . . . . . The Super Bowl. Not only is it a big time for football, but also a big time for the advertising industry to see the next big commercial that will break through during a 30 second spot. The Super Bowl can make or break a new commercial, but if it becomes a success the audience can now access it virtually through video and social media sites such as YouTube, where it can reach viewers at the far corners of the globe. When it comes to Super Bowl Sunday personally I am always glued to the screen for the game, but once the commercials come on I stop whatever I am doing to watch because most companies show their best or worst advertising ideas during these short 30 second spots.
Below is a great commercial example from the 2011 Super Bowl that I am sure all of us will recall as being one of the most memorable from last year.
The simplicity of the commercial mixed with people reminiscing about running around the house when they, themselves were a kid while pretending to have super powers is what really brings the commercial home to most. After looking back on a commercial from last year everyone needs to be watching on February 5th to pick your new favorite commercial for 2012.