You may know the company Adobe by its most famous (and infamous) product, Photoshop. What you may not know is that Adobe also releases dozens of other multimedia design software packages, including Illustrator, After Effects, Premiere, Flash, LightRoom, InDesign, and many others. These programs compliment and enhance each other in different ways during the creative workflow, and many are essential in any creative professional’s bag of tricks. It’s safe to say that 99.9% of professional media design you see in print, television, and the movies have an Adobe product turning the gears behind the scenes at some stage of the production process, and this summer, Adobe is releasing new and updated versions of all of these programs in their “Creative Suite 6″ package.
More than just a shiny new box and CD, each program is getting a major performance upgrade with added features. After Effects, for example, will be receiving 3D capability, giving video editors and motion graphics artists like myself a brand new and easy to use tool to crank our videos up to “11″ with expensive and fancy looking 3D logos, without having to bring another program and/or artist into the mix to complicate things.
And that’s only the pointy tip of the iceberg of Adobe’s CS6 package. It’s literally the new cutting edge of software for creative professionals, which we will be upgrading to here at Anderson Advertising & Public Relations when it’s finally released. And I’m PSYCHED!
